In this Collingwood Executive Search podcast hosted by Jennifer Jones, Paul explores the role of a company purpose and considers why organisations may want to use such a visionary leadership approach to achieve high performance. It looks at how you can create and embed it in your organisation through the use of new evidence-based approaches which offer organisations ways to identify and align their purpose with their employee’s motivation and behaviour and thus drive greater business efficiency, growth and profit. Click the button below to go to access the podcast